Week 21 - 302 days to opening night
Starting to think about the proper publicity for the show, all the teasers are done and ready, which takes us up to the Panto, and then after the panto it's the full marketing stuff. At the moment none of the teasers give the actual dates - they just say July 2010, which is right this far away from the show - pique interest, that's all they need to do. Am trying to decide at the moment wether to market the show as fairly serious - as it does deal with some serious themes (alcohol and drug addiction) as well as comedy, or do I stay quite flippant. Ah'm thinkin, flippant at the moment, but you never know I might find a happy medium.
I'm moving at the end of October, so I'm trying to get as much done now before my life gets stored all away in boxes. How did I accumulate so much crap over the years? I surely don't need 3 boxes full of 'Happy As A Sandbag' posters, do I? Answers on a postcard please...(first prize is a box of posters). Probably won't order as many posters for M&M...
Neil
Posts
my thoughts for what its worth :) (not alot!)
ReplyDeleteyou have 4 audiences.
Those that follow musicals /theatre, and will know M&M and book it as they know it, like oklahoma - well known, they will come.
2 - those that support amateur companies and like musicals, and the regent snd will go.
3 - those that support HCP due to rep / friendships. You have them already - they will go.
4 - the unknown, lets get them in... flippant and comedial, if I'm going out for the night and paying, entertain me... serious undertones will do that, but I'm more likely to book with a promise of fun, if I'm not a theatre goer ofc...flippant :) and the advertising so far has my money at the box office! Just need somewhere to stay! Would be fun watching a show there, seeing as audition and rehearsal by webcam wont work! If i cant be in it, then i'm dam well coming to watch! Even if i have to fly there...
you know what... thats made me think more! Open the blog publically, get some coverage in the edp - let people in... they can feel involved. They dont have to be theatre people to read the pain and suffering, and the publicity from pushing it could be good. People live it with you and have an insight, no matter where they are in the world. But locals, reading the paper, who haven't even been to the theatre perhaps...
ReplyDeleteI have no doubts it will sell out regardless, but it doesn't hurt to broaden the audience :)