They say ‘a good picture is worth a thousand words’ and we certainly hope this will be the case now that Neil’s fab shots of the Mack & Mabel train and car has added weight to our publicity ‘push’. His amazing pics were sent out last week with our Press release to the monthly magazines and there has already been an enthusiastic response. Later they will also go to the local papers to encourage preview listings. Linda Kirkman popped round to deliver the June issue of Scene One on Saturday and, after a cup of tea and a cake in the sunshine on our patio, very kindly agreed to use Neil’s pictures in next month’s Scene One – a before and after story showing the original image alongside Neil’s final wizardry. Publicity – it’s a piece of cake!
We plan to ‘refresh’ the picture publicity with a ‘news’ photo just before we open – perhaps featuring our local ‘Bobby on the beat’ surrounded by HCP’s Keystone Kops. And we can no doubt get some mileage out of the superb vintage cars that Pete has brilliantly secured for the opening night.
The huge drop banner overlooking the Regent Centre’s car park has made a great impact and banners for Highcliffe and Christchurch - including one across Christchurch High Street – are planned. On the poster front, Rachel, Simon, Kate and myself will be trawling shops in the area soon – but it’s great that posters are already springing up all over the place courtesy of the cast.
Following 15,000 leaflets going out with the Regent Centre’s Diary mailing, more flyers will soon be available so that we can deluge houses, shops, offices, schools, clubs, etc. Meanwhile, Stephen is busy researching contacts for us to target.
It’s been fun handing out the M & M business cards – makes one feel quite the executive! And expect to place your drink on a Mack & Mabel beer mat soon.
The Pettengells display boards are still to come (suitable addresses willing) plus, of course, local radio coverage (if our dear modest Director can be bullied into being interviewed).
I still – even at my advanced age and after 30 years as an Arts PR – get a thrill when our publicity material appears in print. So, sad as I am, I really look forward to seeing what coverage we achieve. We’ve already had a great colour centre spread in the Highcliffe’s Residents’ Magazine (a piece on the company and M & M) which has hit 5,000 homes. Now if only this could translate to ticket sales we would need to do a two-week run……..!
Valerie Gillard
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